Tim’s Top Tips on Service Support: Sales, Consultation & Management
by Tim Page
Introduction
Attributes of a Service Consultant
Attributes of a Service Team Leader
Consumer Protection Act & Motor Vehicle Repair Act and Requirements
Manufacturer’s Policies and Procedures
Values to Live and Work By
Ontario Motor Vehicle Industry Council Code of Ethics
Canadian Automobile Dealers Association Code of Ethics
What’s In it for ME (WIIFM)
Six Principles of Loyal Long Term & Profitable Clients
Who are Your Customers?
Meeting Customer Expectations
Level of Service
Customer Expectations vs Level of Service
Nine Step Service Consultation Process
Telephone Call & Customer Handling Skills
Telephone Reservation Interview
Welcome Greeting & Reception
Confirming Interview
Creating the Perfect Work Order
Options, Priorities & Actions
Communication & Authorization, customer and internal shop
Active Vehicle Re-Delivery
Customer Follow-up
Selling Service
Manufacturer’s Recommended Warranty Maintenance
Dealer Experience Based Recommended Maintenance
Escalated Customer Concern Resolution Process
Warranty, Goodwill and Policy Determination Process
Vehicle Condition Sound Descriptions
Specific Customer Concern Troubleshooting & Documentation
Electrical
Transmission
Differentials, final drives and axles
Noise, Vibration, Harshness (NVH)
Service Department Standard Operating Procedures
Financial Requirements
Operating Profit
Controllable Net Profit
Gross Profit Retention
Labour Sales Mix
Gross Profit
Sublet Gross Profit
Fixed Overhead Absorption
Service Department Coverage
Annual Labour Sales per Active Customer
Additional Required Service Closing Ratio
Effective Labour Rate
Service, Parts, Accessories & Body Shop Receivables
Warranty Receivables
Sublet Repairs Inventory
Work in Progress
Productivity Requirements
Repair Orders Written per Service Consultant
Number of Technicians per Service Consultant
Technician Efficiency
Technician Productivity
Proficiency
Number of Repair Orders per Technician
Facility Utilization
Productive Employees Rating
Stalls per technician
Expense Requirements
Total Service Department Expenses
Personnel
Semi-Fixed
Fixed
Owners Compensation
Team Leader Compensation
Employee Benefits
Company Vehicle Expense
Office Supplies & Stationary Expense
Other Supplies & Tools Expense
Advertising Expense
Policy Expense
Outside Services Expense
Laundry & Uniform Expense
Travel & Entertainment Expense
Membership Dues & Publications Expense
Legal & Auditing Expense
Communications Technology Expense
Courier & Postage Expense
Team Training & Development Expense
Miscellaneous Expense
Total Fixed Expense